Chris Crockford

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I am fascinated by the management of innovation and provide consultancy services to organisations helping them to become more innovative and more successful at implementing innovation.

My experience is based on having undertaken a wide range of roles, from Business Development Director with McLaren F1, through to running projects for SME's working on projects with behemoths such as the BBC, to understanding the organisational and cultural issues affecting projects such as providing technical management for an incumbent Prime Minister's election campaign.

I have collected a number of awards for Innovation over the years:

2005 - House of Commons - SET for Britain Awards - Finalist
2006 - PLASA - Award for Innovation (eDMX product for Avolites Limited)
2010 - NESTA - Award for Open Innovaton (NATS/McLaren ACDM project)
2012 - PLASA - Award for Innovation (Super2fer for D&FT Limited)
2013 - HSBC/Medilink Start-up of the year award (Cardiocity Limited)
2016 - Medilink - Award for Innovation (RhythmPad for Cardiocity Limited)

I have provided consultancy services focusing on Innovation management for a wide range of organisations including the UK government's Technology Strategy Board, Proctor & Gamble, Selex Finnemechanica, BMT defence services, Hewlett Packard and SSC composites.

I believe effective innovation management is a blend of culture, risk appetite and vision.

As Charles Darwin wrote: "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."  

  • Normal is getting dressed in clothes that you buy for work and driving through traffic in a car that you are still paying for – in order to get to the job you need to pay for the clothes and the car, and the house you leave vacant all day so you can afford to live in it.
Off the shelf innovation through "ideation"?

I think not..

Tailoring innovation strategy for your organisation takes a unique blend of cultural understanding coupled with strategic focus to realize the innovation potential of your organisation.
  • Learning and Innovation go hand in hand, the arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. 
    William Pollard
  • Every once in a while, a new technology, an old problem and a big idea turn into an innovation.
  • A key ingredient in innovation is the ability to challenge authority and break rules.

Contact Me


LAB 138,
9 St John's Street, 
Colchester, Essex. UK CO27NN


Most weeks I can be found in either Colchester in the south 
or Lancaster in the north of the UK.